{"title":"Tools \u0026 Courses","description":null,"products":[{"product_id":"creative-practice-monetise-your-creativity","title":"Creative Practice: Monetise Your Creativity","description":"\u003cp dir=\"auto\" data-start=\"878\" data-end=\"996\"\u003e\u003cstrong data-start=\"878\" data-end=\"996\"\u003eA 90-Minute Workshop to Help You Understand Your Creative Practice, Develop Your Direction and See What's Possible\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"998\" data-end=\"1145\"\u003eShort introductory copy explaining that this is the starting point for understanding your creative practice before building the business around it.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1147\" data-end=\"1183\"\u003eJoin the 90-Minute Workshop\u003c\/p\u003e\n\u003ch3 data-section-id=\"i7zk2w\" dir=\"auto\" data-start=\"1190\" data-end=\"1208\"\u003eTHE PROBLEM\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"1210\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1274\"\u003eYou Have The Creativity. But What Are You Actually Building?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1276\" data-end=\"1284\"\u003eAddress:\u003c\/p\u003e\n\u003cul data-start=\"1286\" data-end=\"1584\"\u003e\n\u003cli data-section-id=\"ubabpw\" data-start=\"1286\" data-end=\"1332\"\u003etaking photographs without a clear direction\u003c\/li\u003e\n\u003cli data-section-id=\"h8uhcu\" data-start=\"1333\" data-end=\"1373\"\u003ehaving photographs but no body of work\u003c\/li\u003e\n\u003cli data-section-id=\"du5ieo\" data-start=\"1374\" data-end=\"1413\"\u003enot knowing how to develop a practice\u003c\/li\u003e\n\u003cli data-section-id=\"lyvsy0\" data-start=\"1414\" data-end=\"1477\"\u003estruggling to understand what your creative work could become\u003c\/li\u003e\n\u003cli data-section-id=\"6zex8a\" data-start=\"1478\" data-end=\"1521\"\u003ewanting to take creativity more seriously\u003c\/li\u003e\n\u003cli data-section-id=\"czktfr\" data-start=\"1522\" data-end=\"1584\"\u003ehaving an existing portfolio but not knowing what to do next\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"1586\" data-end=\"1733\"\u003eThe point here is \u003cstrong data-start=\"1604\" data-end=\"1632\"\u003epractice before business\u003c\/strong\u003e, while introducing the possibility that the practice can eventually become economically sustainable.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1rdzfec\" dir=\"auto\" data-start=\"1740\" data-end=\"1773\"\u003eWHAT IS CREATIVE PRACTICE?\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"1775\" data-end=\"1820\"\u003eExplain your definition of creative practice.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1822\" data-end=\"1836\"\u003eThis is about:\u003c\/p\u003e\n\u003cul data-start=\"1838\" data-end=\"2129\"\u003e\n\u003cli data-section-id=\"1g04xhd\" data-start=\"1838\" data-end=\"1859\"\u003edeveloping your eye\u003c\/li\u003e\n\u003cli data-section-id=\"qaxk04\" data-start=\"1860\" data-end=\"1879\"\u003ecreating routines\u003c\/li\u003e\n\u003cli data-section-id=\"44zlh3\" data-start=\"1880\" data-end=\"1891\"\u003eobserving\u003c\/li\u003e\n\u003cli data-section-id=\"dp01q2\" data-start=\"1892\" data-end=\"1913\"\u003emaking consistently\u003c\/li\u003e\n\u003cli data-section-id=\"1bdlkj4\" data-start=\"1914\" data-end=\"1948\"\u003eunderstanding what interests you\u003c\/li\u003e\n\u003cli data-section-id=\"zfm2l0\" data-start=\"1949\" data-end=\"1995\"\u003einteracting with people and your environment\u003c\/li\u003e\n\u003cli data-section-id=\"1jdah54\" data-start=\"1996\" data-end=\"2013\"\u003efinding stories\u003c\/li\u003e\n\u003cli data-section-id=\"o2sc5v\" data-start=\"2014\" data-end=\"2032\"\u003edeveloping ideas\u003c\/li\u003e\n\u003cli data-section-id=\"suj063\" data-start=\"2033\" data-end=\"2060\"\u003edocumenting intentionally\u003c\/li\u003e\n\u003cli data-section-id=\"12lprb\" data-start=\"2061\" data-end=\"2086\"\u003ebuilding a body of work\u003c\/li\u003e\n\u003cli data-section-id=\"8prif4\" data-start=\"2087\" data-end=\"2129\"\u003eunderstanding why you make what you make\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"2131\" data-end=\"2218\"\u003eThis establishes that \u003cstrong data-start=\"2153\" data-end=\"2218\"\u003eCreative Practice is not simply a photography business class.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1gqfgw6\" dir=\"auto\" data-start=\"2225\" data-end=\"2266\"\u003eFROM SNAPSHOTS TO INTENTIONAL WORK\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"2268\" data-end=\"2327\"\u003eThis is where the \u003cstrong data-start=\"2286\" data-end=\"2308\"\u003eYour Story Matters\u003c\/strong\u003e material comes in.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2329\" data-end=\"2339\"\u003eIntroduce:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2341\" data-end=\"2383\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2383\"\u003eSEE → DOCUMENT → DEVELOP → EDIT → TELL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2385\" data-end=\"2391\"\u003eCover:\u003c\/p\u003e\n\u003cul data-start=\"2393\" data-end=\"2593\"\u003e\n\u003cli data-section-id=\"vsuaru\" data-start=\"2393\" data-end=\"2406\"\u003eobservation\u003c\/li\u003e\n\u003cli data-section-id=\"1660sl2\" data-start=\"2407\" data-end=\"2414\"\u003elight\u003c\/li\u003e\n\u003cli data-section-id=\"kcz167\" data-start=\"2415\" data-end=\"2424\"\u003egesture\u003c\/li\u003e\n\u003cli data-section-id=\"15gqph3\" data-start=\"2425\" data-end=\"2434\"\u003etexture\u003c\/li\u003e\n\u003cli data-section-id=\"1jqgone\" data-start=\"2435\" data-end=\"2444\"\u003edetails\u003c\/li\u003e\n\u003cli data-section-id=\"1yh6skk\" data-start=\"2445\" data-end=\"2458\"\u003eperspective\u003c\/li\u003e\n\u003cli data-section-id=\"1jdah54\" data-start=\"2459\" data-end=\"2476\"\u003efinding stories\u003c\/li\u003e\n\u003cli data-section-id=\"21bzzb\" data-start=\"2477\" data-end=\"2490\"\u003edocumenting\u003c\/li\u003e\n\u003cli data-section-id=\"36pl11\" data-start=\"2491\" data-end=\"2517\"\u003edeveloping a visual idea\u003c\/li\u003e\n\u003cli data-section-id=\"1f4rkj\" data-start=\"2518\" data-end=\"2541\"\u003eselecting photographs\u003c\/li\u003e\n\u003cli data-section-id=\"1jitbn6\" data-start=\"2542\" data-end=\"2554\"\u003esequencing\u003c\/li\u003e\n\u003cli data-section-id=\"1o7sf7p\" data-start=\"2555\" data-end=\"2593\"\u003ecommunicating what the work is about\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"zm1cxi\" dir=\"auto\" data-start=\"2600\" data-end=\"2633\"\u003eTHE PHOTOGRAPHY FOUNDATION\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"2635\" data-end=\"2659\"\u003eThe technical component.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2661\" data-end=\"2728\"\u003eKeep this introductory rather than turning it into a camera course.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2730\" data-end=\"2751\"\u003eCover things such as:\u003c\/p\u003e\n\u003cul data-start=\"2753\" data-end=\"2952\"\u003e\n\u003cli data-section-id=\"gft8at\" data-start=\"2753\" data-end=\"2789\"\u003eunderstanding your camera or phone\u003c\/li\u003e\n\u003cli data-section-id=\"15mhhv4\" data-start=\"2790\" data-end=\"2803\"\u003ecomposition\u003c\/li\u003e\n\u003cli data-section-id=\"1hn1eu7\" data-start=\"2804\" data-end=\"2820\"\u003erule of thirds\u003c\/li\u003e\n\u003cli data-section-id=\"1cn25tc\" data-start=\"2821\" data-end=\"2830\"\u003eframing\u003c\/li\u003e\n\u003cli data-section-id=\"1yh6skk\" data-start=\"2831\" data-end=\"2844\"\u003eperspective\u003c\/li\u003e\n\u003cli data-section-id=\"16fftfo\" data-start=\"2845\" data-end=\"2852\"\u003efocus\u003c\/li\u003e\n\u003cli data-section-id=\"wyu1rk\" data-start=\"2853\" data-end=\"2873\"\u003eexposure awareness\u003c\/li\u003e\n\u003cli data-section-id=\"1660sl2\" data-start=\"2874\" data-end=\"2881\"\u003elight\u003c\/li\u003e\n\u003cli data-section-id=\"1ly1jmc\" data-start=\"2882\" data-end=\"2891\"\u003esubject\u003c\/li\u003e\n\u003cli data-section-id=\"1enxx3u\" data-start=\"2892\" data-end=\"2908\"\u003evisual balance\u003c\/li\u003e\n\u003cli data-section-id=\"e3s01b\" data-start=\"2909\" data-end=\"2952\"\u003emaking intentional photographic decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"2954\" data-end=\"2981\"\u003eThe message is essentially:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"2983\" data-end=\"3144\"\u003e\u003cstrong data-start=\"2983\" data-end=\"3144\"\u003eYou don't need the most expensive equipment to start developing your eye. You need to understand what you're looking at and why you're making the photograph.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"vg2hv3\" dir=\"auto\" data-start=\"3151\" data-end=\"3176\"\u003eWHERE ARE YOU NOW?\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"3178\" data-end=\"3206\"\u003eA practical self-assessment.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3208\" data-end=\"3240\"\u003e\u003cstrong data-start=\"3208\" data-end=\"3240\"\u003eYOUR CREATIVE STARTING POINT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3242\" data-end=\"3264\"\u003eParticipants consider:\u003c\/p\u003e\n\u003cul data-start=\"3266\" data-end=\"3541\"\u003e\n\u003cli data-section-id=\"zdj3dv\" data-start=\"3266\" data-end=\"3299\"\u003eWhat do I currently photograph?\u003c\/li\u003e\n\u003cli data-section-id=\"klgbtk\" data-start=\"3300\" data-end=\"3326\"\u003eWhat am I interested in?\u003c\/li\u003e\n\u003cli data-section-id=\"1oa9g01\" data-start=\"3327\" data-end=\"3359\"\u003eWhat skills do I already have?\u003c\/li\u003e\n\u003cli data-section-id=\"uvfb2z\" data-start=\"3360\" data-end=\"3388\"\u003eWhat experience do I have?\u003c\/li\u003e\n\u003cli data-section-id=\"18czmll\" data-start=\"3389\" data-end=\"3424\"\u003eWhat work have I already created?\u003c\/li\u003e\n\u003cli data-section-id=\"1j11imz\" data-start=\"3425\" data-end=\"3469\"\u003eWhat stories or subjects keep coming back?\u003c\/li\u003e\n\u003cli data-section-id=\"1nksgsx\" data-start=\"3470\" data-end=\"3498\"\u003eWhat do I want to explore?\u003c\/li\u003e\n\u003cli data-section-id=\"f4dpk6\" data-start=\"3499\" data-end=\"3541\"\u003eWhat do I want my photography to become?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1aeztg2\" dir=\"auto\" data-start=\"3548\" data-end=\"3575\"\u003eWHERE COULD THIS GO?\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"3577\" data-end=\"3632\"\u003eThis is the bridge toward \u003cstrong data-start=\"3603\" data-end=\"3631\"\u003eMonetise Your Creativity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3634\" data-end=\"3726\"\u003eIntroduce the different possibilities without trying to teach the entire business programme:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3728\" data-end=\"3740\"\u003e\u003cstrong data-start=\"3728\" data-end=\"3740\"\u003eSERVICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3742\" data-end=\"3844\"\u003ePhotography for clients, organisations, brands, events, editorial, portraits, documentary commissions.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3846\" data-end=\"3858\"\u003e\u003cstrong data-start=\"3846\" data-end=\"3858\"\u003ePRODUCTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3860\" data-end=\"3918\"\u003ePrints, photobooks, zines and other photographic products.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3920\" data-end=\"3937\"\u003e\u003cstrong data-start=\"3920\" data-end=\"3937\"\u003eOPPORTUNITIES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"3939\" data-end=\"4035\"\u003eExhibitions, open calls, grants, residencies, collaborations, cultural projects and commissions.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4037\" data-end=\"4050\"\u003e\u003cstrong data-start=\"4037\" data-end=\"4050\"\u003eEDUCATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4052\" data-end=\"4104\"\u003eWorkshops, courses, mentoring and knowledge-sharing.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4106\" data-end=\"4142\"\u003eThe purpose is to make them realise:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4144\" data-end=\"4250\"\u003e\u003cstrong data-start=\"4144\" data-end=\"4250\"\u003eMy photography doesn't have to remain just something I do. There are different directions this can go.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"hqigjo\" dir=\"auto\" data-start=\"4257\" data-end=\"4290\"\u003eAI AS A CREATIVE ASSISTANT\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"4292\" data-end=\"4365\"\u003eAI is introduced, but it does \u003cstrong data-start=\"4322\" data-end=\"4364\"\u003enot become the subject of the workshop\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4367\" data-end=\"4410\"\u003eShow simple examples of how AI can support:\u003c\/p\u003e\n\u003cul data-start=\"4412\" data-end=\"4568\"\u003e\n\u003cli data-section-id=\"q7zqq9\" data-start=\"4412\" data-end=\"4422\"\u003eresearch\u003c\/li\u003e\n\u003cli data-section-id=\"19496cy\" data-start=\"4423\" data-end=\"4441\"\u003eidea development\u003c\/li\u003e\n\u003cli data-section-id=\"15516ww\" data-start=\"4442\" data-end=\"4460\"\u003eproject planning\u003c\/li\u003e\n\u003cli data-section-id=\"1ni3zaq\" data-start=\"4461\" data-end=\"4484\"\u003efinding opportunities\u003c\/li\u003e\n\u003cli data-section-id=\"1tc091s\" data-start=\"4485\" data-end=\"4494\"\u003ewriting\u003c\/li\u003e\n\u003cli data-section-id=\"qxu5a5\" data-start=\"4495\" data-end=\"4513\"\u003eorganising ideas\u003c\/li\u003e\n\u003cli data-section-id=\"cwulas\" data-start=\"4514\" data-end=\"4536\"\u003edeveloping questions\u003c\/li\u003e\n\u003cli data-section-id=\"g5bugv\" data-start=\"4537\" data-end=\"4568\"\u003eexploring possible directions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"4570\" data-end=\"4620\"\u003eThe principle from your existing material remains:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4622\" data-end=\"4711\"\u003e\u003cstrong data-start=\"4622\" data-end=\"4673\"\u003eAI supports the practice. Photography leads it.\u003c\/strong\u003e \u003cspan class=\"contents\" data-content-reference-start=\"4658\" data-content-reference-end=\"4679\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1g4hpjj\" dir=\"auto\" data-start=\"4718\" data-end=\"4757\"\u003eYOUR CREATIVE PRACTICE BLUEPRINT\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"4759\" data-end=\"4811\"\u003eThe workshop should culminate in a simple framework:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4813\" data-end=\"4827\"\u003e\u003cstrong data-start=\"4813\" data-end=\"4827\"\u003eWHERE I AM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4829\" data-end=\"4830\"\u003e↓\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4832\" data-end=\"4858\"\u003e\u003cstrong data-start=\"4832\" data-end=\"4858\"\u003eWHAT I WANT TO DEVELOP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4860\" data-end=\"4861\"\u003e↓\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4863\" data-end=\"4885\"\u003e\u003cstrong data-start=\"4863\" data-end=\"4885\"\u003eWHAT I COULD BUILD\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4887\" data-end=\"4888\"\u003e↓\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4890\" data-end=\"4910\"\u003e\u003cstrong data-start=\"4890\" data-end=\"4910\"\u003eWHERE I COULD GO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"4912\" data-end=\"4962\"\u003eThis is the tangible takeaway from the 90 minutes.\u003c\/p\u003e\n\u003ch3 data-section-id=\"tecpy8\" dir=\"auto\" data-start=\"4969\" data-end=\"5003\"\u003eTHIS IS THE STARTING POINT\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"5005\" data-end=\"5060\"\u003eThis is where you deliberately introduce the Incubator.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"5062\" data-end=\"5130\"\u003e\u003cstrong data-start=\"5062\" data-end=\"5130\"\u003eCreative Practice helps you understand and develop the practice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"5132\" data-end=\"5207\"\u003e\u003cstrong data-start=\"5132\" data-end=\"5207\"\u003eThe Creative Business Incubator helps you build the business around it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"5209\" data-end=\"5336\"\u003eExplain that the workshop gives participants a first experience of the thinking and framework used inside the larger programme.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"5338\" data-end=\"5373\"\u003eThis is the key conversion section.\u003c\/p\u003e\n\u003ch3 data-section-id=\"w73ikf\" dir=\"auto\" data-start=\"5380\" data-end=\"5403\"\u003eWHO THIS IS FOR\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"5405\" data-end=\"5413\"\u003eInclude:\u003c\/p\u003e\n\u003cul data-start=\"5415\" data-end=\"5772\"\u003e\n\u003cli data-section-id=\"xtl8qt\" data-start=\"5415\" data-end=\"5426\"\u003ebeginners\u003c\/li\u003e\n\u003cli data-section-id=\"1doh897\" data-start=\"5427\" data-end=\"5438\"\u003ehobbyists\u003c\/li\u003e\n\u003cli data-section-id=\"1hba7to\" data-start=\"5439\" data-end=\"5464\"\u003ephotography enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"12uoemv\" data-start=\"5465\" data-end=\"5488\"\u003eamateur photographers\u003c\/li\u003e\n\u003cli data-section-id=\"lxwxn8\" data-start=\"5489\" data-end=\"5513\"\u003eemerging photographers\u003c\/li\u003e\n\u003cli data-section-id=\"5lk4rs\" data-start=\"5514\" data-end=\"5556\"\u003ephotographers with an existing portfolio\u003c\/li\u003e\n\u003cli data-section-id=\"ksqehn\" data-start=\"5557\" data-end=\"5583\"\u003epeople using smartphones\u003c\/li\u003e\n\u003cli data-section-id=\"nx50en\" data-start=\"5584\" data-end=\"5622\"\u003epeople using point-and-shoot cameras\u003c\/li\u003e\n\u003cli data-section-id=\"6tcoc\" data-start=\"5623\" data-end=\"5658\"\u003epeople using professional cameras\u003c\/li\u003e\n\u003cli data-section-id=\"148pv77\" data-start=\"5659\" data-end=\"5709\"\u003ephotographers who want to develop a body of work\u003c\/li\u003e\n\u003cli data-section-id=\"c6rd3h\" data-start=\"5710\" data-end=\"5772\"\u003ephotographers who want to take their practice more seriously\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"si5lvt\" dir=\"auto\" data-start=\"5774\" data-end=\"5801\"\u003eWHO THIS IS NOT FOR\u003c\/h3\u003e\n\u003cul data-start=\"5803\" data-end=\"6113\"\u003e\n\u003cli data-section-id=\"spxja1\" data-start=\"5803\" data-end=\"5859\"\u003eSomeone looking for an advanced camera-settings course\u003c\/li\u003e\n\u003cli data-section-id=\"1hsurp6\" data-start=\"5860\" data-end=\"5918\"\u003eSomeone looking for an advanced Lightroom\/editing course\u003c\/li\u003e\n\u003cli data-section-id=\"vfl8k1\" data-start=\"5919\" data-end=\"5990\"\u003eSomeone expecting to become a professional photographer in 90 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"rm7gm\" data-start=\"5991\" data-end=\"6049\"\u003eSomeone looking for a purely technical photography class\u003c\/li\u003e\n\u003cli data-section-id=\"h6mzag\" data-start=\"6050\" data-end=\"6113\"\u003eSomeone looking for a complete business-development programme\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1xythgd\" dir=\"auto\" data-start=\"6120\" data-end=\"6150\"\u003eWHAT YOU'LL LEAVE WITH\u003c\/h3\u003e\n\u003cul data-start=\"6152\" data-end=\"6529\"\u003e\n\u003cli data-section-id=\"c1ephm\" data-start=\"6152\" data-end=\"6198\"\u003eA clearer understanding of creative practice\u003c\/li\u003e\n\u003cli data-section-id=\"18nifef\" data-start=\"6199\" data-end=\"6241\"\u003eA better way to look at your photography\u003c\/li\u003e\n\u003cli data-section-id=\"16pkod\" data-start=\"6242\" data-end=\"6300\"\u003eAn introduction to intentional photographic storytelling\u003c\/li\u003e\n\u003cli data-section-id=\"1wv293m\" data-start=\"6301\" data-end=\"6343\"\u003eA basic technical photography foundation\u003c\/li\u003e\n\u003cli data-section-id=\"92s1dr\" data-start=\"6344\" data-end=\"6382\"\u003eA framework for developing your work\u003c\/li\u003e\n\u003cli data-section-id=\"1xnhjbp\" data-start=\"6383\" data-end=\"6426\"\u003eIdeas for where your photography could go\u003c\/li\u003e\n\u003cli data-section-id=\"1v8ch91\" data-start=\"6427\" data-end=\"6474\"\u003eAn introduction to monetisation possibilities\u003c\/li\u003e\n\u003cli data-section-id=\"11510hi\" data-start=\"6475\" data-end=\"6509\"\u003eYour Creative Practice Blueprint\u003c\/li\u003e\n\u003cli data-section-id=\"12l4hr9\" data-start=\"6510\" data-end=\"6529\"\u003eA clear next step\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1bjd0v8\" dir=\"auto\" data-start=\"6536\" data-end=\"6564\"\u003eWHY LEARN WITH ZIZO?\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"6566\" data-end=\"6596\"\u003eYour practitioner positioning.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6598\" data-end=\"6641\"\u003eDocumentary photographer and visual artist.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6643\" data-end=\"6666\"\u003eThe emphasis should be:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6668\" data-end=\"6734\"\u003e\u003cstrong data-start=\"6668\" data-end=\"6734\"\u003eLearn from someone who has actually built a creative practice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6736\" data-end=\"6826\"\u003eUse your documentary photography background and relevant award\/programme credibility here.\u003c\/p\u003e\n\u003ch3 data-section-id=\"59ylmo\" dir=\"auto\" data-start=\"6833\" data-end=\"6854\"\u003eTHE NEXT STEP\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"6856\" data-end=\"6898\"\u003e\u003cstrong data-start=\"6856\" data-end=\"6898\"\u003eREADY TO BUILD MORE THAN THE PRACTICE?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6900\" data-end=\"6910\"\u003eIntroduce:\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6912\" data-end=\"6943\"\u003e\u003cstrong data-start=\"6912\" data-end=\"6943\"\u003eCREATIVE BUSINESS INCUBATOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6945\" data-end=\"6990\"\u003eThe 90-minute workshop is the starting point.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"6992\" data-end=\"7030\"\u003eThe Incubator is where they go deeper.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"7032\" data-end=\"7080\"\u003e\u003cstrong data-start=\"7032\" data-end=\"7080\"\u003eCTA: Explore the Creative Business Incubator\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"ha4f2l\" dir=\"auto\" data-start=\"7087\" data-end=\"7102\"\u003eDETAILS\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"7104\" data-end=\"7151\"\u003e\u003cstrong data-start=\"7104\" data-end=\"7151\"\u003eCreative Practice: Monetise Your Creativity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"7153\" data-end=\"7237\"\u003eR99\u003cbr data-start=\"7156\" data-end=\"7159\"\u003e90 minutes\u003cbr data-start=\"7169\" data-end=\"7172\"\u003eOnline\u003cbr data-start=\"7178\" data-end=\"7181\"\u003ePhotography-focused\u003cbr data-start=\"7200\" data-end=\"7203\"\u003eAI integrated\u003cbr data-start=\"7216\" data-end=\"7219\"\u003ePractical workshop\u003c\/p\u003e\n\u003ch3 data-section-id=\"13e3cpk\" dir=\"auto\" data-start=\"7244\" data-end=\"7255\"\u003eFAQ\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"7257\" data-end=\"7282\"\u003eKeep this to around five:\u003c\/p\u003e\n\u003cul data-start=\"7284\" data-end=\"7443\"\u003e\n\u003cli data-section-id=\"yi65v0\" data-start=\"7284\" data-end=\"7318\"\u003eDo I need a professional camera?\u003c\/li\u003e\n\u003cli data-section-id=\"1e4vwkg\" data-start=\"7319\" data-end=\"7345\"\u003eCan I use my smartphone?\u003c\/li\u003e\n\u003cli data-section-id=\"118nxvw\" data-start=\"7346\" data-end=\"7379\"\u003eIs this suitable for beginners?\u003c\/li\u003e\n\u003cli data-section-id=\"1we13ap\" data-start=\"7380\" data-end=\"7408\"\u003eIs this a business course?\u003c\/li\u003e\n\u003cli data-section-id=\"odnh3o\" data-start=\"7409\" data-end=\"7443\"\u003eWhat happens after the workshop?\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Draft Forward With Zizo","offers":[{"title":"Default Title","offer_id":52457378251040,"sku":null,"price":99.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/3953\/5392\/files\/photography-product-download.jpg?v=1790369136"},{"product_id":"1-1-creative-practice-strategy","title":"1:1 Creative Practice \u0026 Strategy","description":"\u003ch3\u003eA focused 30-minute session to help you clarify your direction, develop your ideas and figure out what comes next.\u003c\/h3\u003e\n\u003cp\u003eYou don't always need another course.\u003c\/p\u003e\n\u003cp\u003eSometimes you just need to talk through the idea that's been sitting in your head, get an outside perspective on the work you're making, or finally figure out what your next move should be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring the idea. Bring the problem. Bring the work. We figure out what comes next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a focused 1:1 session for creatives who want practical direction around their creative practice, projects, photography, opportunities, business or next steps.\u003c\/p\u003e\n\u003cp\u003eYour challenge determines where we go.\u003c\/p\u003e\n\u003ch2\u003eWHAT WE CAN WORK ON\u003c\/h2\u003e\n\u003cp\u003eThere is no rigid agenda and you don't need to choose a package before you book.\u003c\/p\u003e\n\u003cp\u003eDepending on what you bring into the session, we might work on:\u003c\/p\u003e\n\u003ch3\u003eCreative Practice\u003c\/h3\u003e\n\u003cp\u003eBuilding, positioning and developing a creative practice that can grow with you.\u003c\/p\u003e\n\u003cp\u003eWe can look at what you're doing now, where you want to go and what needs to change to move your practice forward.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/3953\/5392\/files\/zzz.jpg?v=1790363956\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCreative Development\u003c\/h3\u003e\n\u003cp\u003eHave an idea but don't know how to develop it?\u003c\/p\u003e\n\u003cp\u003eWe can work through the concept, identify what matters about it and explore how you could turn the idea into actual creative work.\u003c\/p\u003e\n\u003cp\u003eThis is where \u003cstrong\u003eYour Story Matters\u003c\/strong\u003e comes in.\u003c\/p\u003e\n\u003cp\u003eThe framework can help you move from simply making images to thinking about what you actually want to say, document or explore.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/3953\/5392\/files\/xx.jpg?v=1790364101\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCreative Direction\u003c\/h3\u003e\n\u003cp\u003eSometimes the problem isn't a lack of ideas.\u003c\/p\u003e\n\u003cp\u003eIt's having too many of them.\u003c\/p\u003e\n\u003cp\u003eWe can step back, look at what you're considering and work out which direction makes sense for where you are now.\u003c\/p\u003e\n\u003cp\u003eYou might leave with a clearer project, a stronger concept or simply a better understanding of what you want to make next.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1022\/3953\/5392\/files\/sss_754585cf-53a5-44ad-aae1-aa1b308aa8d3.jpg?v=1790364193\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePhotography Development\u003c\/h3\u003e\n\u003cp\u003eFor photographers, we can work through questions around:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePeople, places and stories\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeveloping a photographic project\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinding a stronger sense of direction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilding a body of work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSequencing and selecting images\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeveloping your visual voice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReviewing existing work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFiguring out what your photographs could become\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe goal isn't to tell you how to make photographs.\u003c\/p\u003e\n\u003cp\u003eIt's to help you understand what you're trying to make and where the work could go.\u003c\/p\u003e\n\u003ch3\u003eCreative Strategy\u003c\/h3\u003e\n\u003cp\u003eYou might know what you want to create but not know what to do with it.\u003c\/p\u003e\n\u003cp\u003eWe can look at the practical side of your idea, including positioning, opportunities, marketing, offers, audiences and possible next steps.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eBusiness \u0026amp; Practice Strategy\u003c\/h3\u003e\n\u003cp\u003eIf you're trying to build a sustainable creative practice, we can also work through questions around:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhat you could offer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow to position your skills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinding opportunities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeveloping your offers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMarketing your work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTurning ideas into practical projects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeciding what to focus on next\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilding a practice that can develop over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAI Strategy\u003c\/h3\u003e\n\u003cp\u003eWhere it genuinely makes sense, we can also look at how AI could support your creative workflow or practice.\u003c\/p\u003e\n\u003cp\u003eNot AI for the sake of AI.\u003c\/p\u003e\n\u003cp\u003eJust practical ways it might help you save time, develop ideas, organise your work or support the way you already create.\u003c\/p\u003e\n\u003ch2\u003eWHAT IF I DON'T KNOW WHAT I NEED?\u003c\/h2\u003e\n\u003cp\u003eThat's okay.\u003c\/p\u003e\n\u003cp\u003eYou don't need to arrive with a perfectly defined question.\u003c\/p\u003e\n\u003cp\u003eMaybe you have:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn idea.\u003c\/strong\u003e\u003cbr\u003eYou know you want to make something, but you don't know where to start.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA problem.\u003c\/strong\u003e\u003cbr\u003eSomething isn't working in your creative practice and you need another perspective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn opportunity.\u003c\/strong\u003e\u003cbr\u003eSomething has come your way and you're trying to figure out how to approach it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA body of work.\u003c\/strong\u003e\u003cbr\u003eYou've been making photographs or other creative work and need help seeing the bigger picture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eToo many directions.\u003c\/strong\u003e\u003cbr\u003eYou have several ideas and need to work out where to focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo clear direction.\u003c\/strong\u003e\u003cbr\u003eYou simply don't know what your next move should be.\u003c\/p\u003e\n\u003cp\u003eThat's exactly what the session is for.\u003c\/p\u003e\n\u003ch2\u003eTHIS IS NOT A MINI VERSION OF THE SIX-WEEK PROGRAMME\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eCreative Practice six-week group programme\u003c\/strong\u003e gives you a structured process for building, marketing and growing your creative practice.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003e1:1 Creative Practice \u0026amp; Strategy session\u003c\/strong\u003e is different.\u003c\/p\u003e\n\u003cp\u003eIt's focused on \u003cstrong\u003eyour situation, your questions and your next move\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThink of it as:\u003c\/p\u003e\n\u003ch3\u003eCREATIVE PRACTICE\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBuild → Market → Grow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA six-week mentoring programme for creatives who want structured guidance.\u003c\/p\u003e\n\u003ch3\u003e1:1 CREATIVE PRACTICE \u0026amp; STRATEGY\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eClarify → Create → Direct → Develop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA focused session shaped around whatever you need to work through right now.\u003c\/p\u003e\n\u003ch2\u003eWHAT YOU CAN EXPECT\u003c\/h2\u003e\n\u003cp\u003eIn 30 minutes, we'll focus on the thing that matters most.\u003c\/p\u003e\n\u003cp\u003eYou'll have space to explain what's happening, share the idea or problem you're working through, and get an outside perspective.\u003c\/p\u003e\n\u003cp\u003eTogether, we'll identify what needs attention, explore the possible direction and turn the conversation into practical next steps.\u003c\/p\u003e\n\u003cp\u003eThe aim isn't to give you more things to think about.\u003c\/p\u003e\n\u003cp\u003eIt's to help you leave with \u003cstrong\u003emore clarity about what to do next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWHO IS THIS FOR?\u003c\/h2\u003e\n\u003cp\u003eThis session is for creatives who are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeveloping a creative practice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilding a photography practice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWorking on a creative project\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSitting on an idea they want to develop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnsure how to move an idea forward\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLooking for creative direction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeveloping a body of work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExploring new opportunities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTrying to turn their skills into an offer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRepositioning their creative practice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLooking for practical strategy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAt a creative crossroads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSimply trying to figure out their next move\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou don't need to have everything figured out before you book.\u003c\/p\u003e\n\u003cp\u003eThat's part of the reason we're having the conversation.\u003c\/p\u003e\n\u003ch2\u003eHOW IT WORKS\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. 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Leave with next steps\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou'll leave with a clearer sense of direction and practical actions you can take forward.\u003c\/p\u003e\n\u003ch2\u003eYOUR CREATIVE PRACTICE DOESN'T HAVE TO BE FIGURED OUT ALL AT ONCE.\u003c\/h2\u003e\n\u003cp\u003eSometimes you don't need a five-year plan.\u003c\/p\u003e\n\u003cp\u003eYou just need to understand the next step.\u003c\/p\u003e\n\u003cp\u003eBring the idea.\u003c\/p\u003e\n\u003cp\u003eBring the problem.\u003c\/p\u003e\n\u003cp\u003eBring the work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLet's figure out what comes next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e30-MINUTE 1:1 CREATIVE PRACTICE \u0026amp; STRATEGY\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBook your session and let's work through what's next for your creative practice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Draft Forward With Zizo","offers":[{"title":"Default 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clearly communicates and sells your offer.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWHAT MAKES THIS DIFFERENT?\u003c\/h1\u003e\n\u003cp\u003eYou aren't buying a generic website.\u003c\/p\u003e\n\u003cp\u003eThe website is developed around the way \u003cstrong\u003eyour business works.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou may need:\u003c\/p\u003e\n\u003cp\u003eA portfolio.\u003c\/p\u003e\n\u003cp\u003eA shop.\u003c\/p\u003e\n\u003cp\u003eA service website.\u003c\/p\u003e\n\u003cp\u003eA portfolio + shop.\u003c\/p\u003e\n\u003cp\u003eOr a complete creative e-commerce environment.\u003c\/p\u003e\n\u003cp\u003eWe determine the appropriate structure based on your needs.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eAI-ASSISTED. HUMAN-DIRECTED.\u003c\/h1\u003e\n\u003cp\u003eAI can help accelerate:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eResearch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContent development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOrganisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProduct information\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWebsite structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigital workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBut the final direction remains human.\u003c\/p\u003e\n\u003cp\u003eYour work.\u003c\/p\u003e\n\u003cp\u003eYour business.\u003c\/p\u003e\n\u003cp\u003eYour brand.\u003c\/p\u003e\n\u003cp\u003eYour decisions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eTHE PROCESS\u003c\/h1\u003e\n\u003ch2\u003e01 — DISCOVER\u003c\/h2\u003e\n\u003cp\u003eWe understand your business, audience, products and goals.\u003c\/p\u003e\n\u003ch2\u003e02 — STRUCTURE\u003c\/h2\u003e\n\u003cp\u003eWe determine the appropriate website, portfolio and\/or e-commerce structure.\u003c\/p\u003e\n\u003ch2\u003e03 — BUILD\u003c\/h2\u003e\n\u003cp\u003eThe digital environment is developed around your requirements.\u003c\/p\u003e\n\u003ch2\u003e04 — REFINE\u003c\/h2\u003e\n\u003cp\u003eWe review the structure, content and customer journey.\u003c\/p\u003e\n\u003ch2\u003e05 — LAUNCH\u003c\/h2\u003e\n\u003cp\u003eYour new digital business presence is prepared for use.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWHAT YOU'LL HAVE\u003c\/h1\u003e\n\u003cp\u003eDepending on your selected setup, you'll have a professional online environment designed to help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eShowcase your work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExplain your offer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSell products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReceive enquiries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresent your services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuild credibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReach customers online\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreate a central home for your creative business\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eIS THIS FOR YOU?\u003c\/h1\u003e\n\u003cp\u003eThis is for you if:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eYou already have a creative business or offer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYou want a professional online presence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYou want to sell creative products online\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYou need a portfolio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYou want to combine a portfolio and store\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYou want to move beyond social media as your only online presence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch1\u003eTHIS IS NOT...\u003c\/h1\u003e\n\u003cp\u003eA generic template with your name dropped into it.\u003c\/p\u003e\n\u003cp\u003eA photography shoot.\u003c\/p\u003e\n\u003cp\u003eA branding photoshoot.\u003c\/p\u003e\n\u003cp\u003eA promise that a website alone will generate sales.\u003c\/p\u003e\n\u003cp\u003eA replacement for having a good product or service.\u003c\/p\u003e\n\u003cp\u003eYour website is infrastructure.\u003c\/p\u003e\n\u003cp\u003eYour business still needs a strong offer, good work, marketing and customers.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eREADY TO BUILD YOUR ONLINE PRESENCE?\u003c\/h1\u003e\n\u003cp\u003eTell us what you're building.\u003c\/p\u003e\n\u003cp\u003eWe'll help determine whether you need:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA PORTFOLIO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA PORTFOLIO + SHOP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOR A FULL CREATIVE E-COMMERCE WEBSITE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Digital Business Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[START YOUR PROJECT]\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eFAQ\u003c\/h1\u003e\n\u003ch3\u003eDo I need to have products already?\u003c\/h3\u003e\n\u003cp\u003eIf you're building an e-commerce store, you'll need to provide the products and relevant information. 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E-commerce.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[START YOUR PROJECT]\u003c\/p\u003e","brand":"Draft Forward With Zizo","offers":[{"title":"Default Title","offer_id":67627807080736,"sku":null,"price":2499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/3953\/5392\/files\/sss_d47f8366-aade-4e22-9cd1-083d92736938.jpg?v=1790361366"},{"product_id":"creative-business-incubator-the-business-of-photography","title":"Creative Business Incubator: The Business of Photography","description":"\u003ch3\u003eA 6-Week Guided Business Development Programme for Photographers Ready to Professionalise Their Practice\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eR3,500\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[APPLY \/ JOIN THE INCUBATOR]\u003c\/p\u003e\n\u003ch1\u003eYOU HAVE THE PHOTOGRAPHY.\u003c\/h1\u003e\n\u003ch2\u003eNOW BUILD THE BUSINESS.\u003c\/h2\u003e\n\u003cp\u003eYou know how to take photographs.\u003c\/p\u003e\n\u003cp\u003eMaybe you already have a portfolio.\u003c\/p\u003e\n\u003cp\u003eMaybe you've photographed clients.\u003c\/p\u003e\n\u003cp\u003eMaybe you have work sitting on a hard drive.\u003c\/p\u003e\n\u003cp\u003eMaybe you've sold a few prints.\u003c\/p\u003e\n\u003cp\u003eMaybe you've done projects, events, portraits, editorial work or commercial jobs.\u003c\/p\u003e\n\u003cp\u003eOr maybe you've reached the point where you know:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI want to take this seriously.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe challenge is that being good at photography and building a photography business are not the same thing.\u003c\/p\u003e\n\u003cp\u003eYou need to understand:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat am I offering?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I position myself?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I sell it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I build an online presence?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I market consistently?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I find opportunities?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I create systems?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I use AI without losing my creative voice?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat's what this programme is designed to address.\u003c\/p\u003e\n\u003ch1\u003eFROM CREATIVE PRACTICE TO CREATIVE BUSINESS\u003c\/h1\u003e\n\u003cp\u003eThe Creative Practice workshop is the starting point.\u003c\/p\u003e\n\u003cp\u003eThe Incubator takes the next step.\u003c\/p\u003e\n\u003ch3\u003ePRACTICE\u003c\/h3\u003e\n\u003cp\u003eUnderstand what you have.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch3\u003ePOSITION\u003c\/h3\u003e\n\u003cp\u003eUnderstand how you want to be seen.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch3\u003eOFFER\u003c\/h3\u003e\n\u003cp\u003eTurn your skills into something people can understand and buy.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch3\u003eDIGITAL BUSINESS\u003c\/h3\u003e\n\u003cp\u003eBuild the online infrastructure around it.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch3\u003eMARKET\u003c\/h3\u003e\n\u003cp\u003eFind people, clients and opportunities.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch3\u003eGROW\u003c\/h3\u003e\n\u003cp\u003eCreate systems and a roadmap for continuing.\u003c\/p\u003e\n\u003ch1\u003eTHE 6-WEEK JOURNEY\u003c\/h1\u003e\n\u003ch2\u003eMODULE 01\u003c\/h2\u003e\n\u003ch1\u003eCREATIVE PRACTICE\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eStart With What You Already Have\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the foundation.\u003c\/p\u003e\n\u003cp\u003eWe'll build from the Creative Practice: Monetise Your Creativity framework.\u003c\/p\u003e\n\u003cp\u003eYou'll examine:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eYour photography journey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour skills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour existing work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour creative interests\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour strengths\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour existing assets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour direction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour opportunities for development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe'll also revisit intentional storytelling, developing photographic work and the relationship between practice and monetisation.\u003c\/p\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Creative Practice Map\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eMODULE 02\u003c\/h2\u003e\n\u003ch1\u003ePOSITIONING YOUR PHOTOGRAPHY\u003c\/h1\u003e\n\u003ch3\u003eHow Do You Explain What You Do?\u003c\/h3\u003e\n\u003cp\u003eYour photography needs context.\u003c\/p\u003e\n\u003cp\u003eWe'll work through:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eYour photographic identity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour audience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePortfolio direction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYour biography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArtist biography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArtist statement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional introduction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCommunicating your work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe objective is clarity.\u003c\/p\u003e\n\u003cp\u003eWhen someone asks:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"What do you do?\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eyou should have a meaningful answer.\u003c\/p\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Photographer Positioning Kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eMODULE 03\u003c\/h2\u003e\n\u003ch1\u003eBUILD YOUR PHOTOGRAPHY OFFERS\u003c\/h1\u003e\n\u003ch3\u003eWHAT ARE YOU ACTUALLY SELLING?\u003c\/h3\u003e\n\u003cp\u003eBeing a photographer is not an offer.\u003c\/p\u003e\n\u003cp\u003eWe'll explore how your skills can become clearly defined services and products.\u003c\/p\u003e\n\u003ch3\u003eSERVICES\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePortrait photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEvents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrand photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDocumentary commissions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEditorial photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOrganisational projects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCommercial photography\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOther relevant photography services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePRODUCTS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePrints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCollections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhoto books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eZines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigital products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEducational products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLicensing opportunities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Photography Offer\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eMODULE 04\u003c\/h2\u003e\n\u003ch1\u003eBUILD YOUR DIGITAL PHOTOGRAPHY BUSINESS\u003c\/h1\u003e\n\u003ch3\u003eMAKE IT EASY FOR PEOPLE TO FIND, UNDERSTAND AND BUY FROM YOU.\u003c\/h3\u003e\n\u003cp\u003eYour online presence needs to support the business.\u003c\/p\u003e\n\u003cp\u003eWe'll explore:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePortfolio websites\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eE-commerce\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOnline stores\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProduct pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigital products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustomer journeys\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOnline booking\/contact pathways\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShopify\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigital tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContent systems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI-supported workflows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe objective is not to build technology for technology's sake.\u003c\/p\u003e\n\u003cp\u003eIt's to create a digital environment that supports your photography business.\u003c\/p\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Digital Business Foundation\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eMODULE 05\u003c\/h2\u003e\n\u003ch1\u003eMARKETING, SALES \u0026amp; OPPORTUNITIES\u003c\/h1\u003e\n\u003ch3\u003eGET YOUR WORK IN FRONT OF THE RIGHT PEOPLE.\u003c\/h3\u003e\n\u003cp\u003eWe'll explore:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFinding your audience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilding visibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSocial media\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDirect outreach\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinding potential clients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSales conversations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRelationship building\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOpen calls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExhibitions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eResidencies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePublications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCollaborations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative commissions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe focus is practical.\u003c\/p\u003e\n\u003cp\u003eNot:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Post every day and hope someone notices.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInstead:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho needs what you offer, where are they, and how can you start a real conversation?\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Marketing \u0026amp; Opportunity Strategy\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eMODULE 06\u003c\/h2\u003e\n\u003ch1\u003eBUILD YOUR PHOTOGRAPHY BUSINESS SYSTEM\u003c\/h1\u003e\n\u003ch3\u003eTURN THE PIECES INTO SOMETHING YOU CAN ACTUALLY RUN.\u003c\/h3\u003e\n\u003cp\u003eWe'll bring the work together.\u003c\/p\u003e\n\u003cp\u003eYou'll look at:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBusiness routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePlanning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWorkflow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSales processes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClient\/customer experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContent planning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOpportunity tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDigital organisation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAI-supported systems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNext-step planning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrowth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eYOU LEAVE WITH\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYour Photography Business Roadmap\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003eAI IS INTEGRATED THROUGHOUT\u003c\/h1\u003e\n\u003ch2\u003eAI IS NOT THE BUSINESS.\u003c\/h2\u003e\n\u003ch3\u003eYOUR PHOTOGRAPHY IS.\u003c\/h3\u003e\n\u003cp\u003eAI can support:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResearch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFind information, organisations, markets and opportunities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePositioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExplore ways of communicating your work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDevelop and refine services and products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGenerate ideas, organise campaigns and develop content.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutreach\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResearch potential clients and prepare communication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSystems\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreate repeatable workflows and organise information.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExplore ways your existing knowledge and photography can become digital products, educational resources or other offers.\u003c\/p\u003e\n\u003cp\u003eYou remain responsible for the creative decisions.\u003c\/p\u003e\n\u003cp\u003eAI is the assistant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou are the practitioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003eWHAT YOU WILL BUILD\u003c\/h1\u003e\n\u003cp\u003eBy the end of the six weeks, you'll have developed:\u003c\/p\u003e\n\u003ch3\u003eYOUR CREATIVE PRACTICE MAP\u003c\/h3\u003e\n\u003cp\u003eA clearer understanding of your practice and direction.\u003c\/p\u003e\n\u003ch3\u003eYOUR PHOTOGRAPHER POSITIONING KIT\u003c\/h3\u003e\n\u003cp\u003eA professional foundation for communicating your work.\u003c\/p\u003e\n\u003ch3\u003eYOUR PHOTOGRAPHY OFFER\u003c\/h3\u003e\n\u003cp\u003eA clearer service\/product direction.\u003c\/p\u003e\n\u003ch3\u003eYOUR DIGITAL BUSINESS FOUNDATION\u003c\/h3\u003e\n\u003cp\u003eA structure for presenting and selling your work online.\u003c\/p\u003e\n\u003ch3\u003eYOUR MARKETING \u0026amp; OPPORTUNITY STRATEGY\u003c\/h3\u003e\n\u003cp\u003eA practical approach to visibility, outreach and opportunities.\u003c\/p\u003e\n\u003ch3\u003eYOUR PHOTOGRAPHY BUSINESS ROADMAP\u003c\/h3\u003e\n\u003cp\u003eA framework for continuing to build and grow.\u003c\/p\u003e\n\u003cp\u003eTogether, these become:\u003c\/p\u003e\n\u003ch1\u003eYOUR CREATIVE PHOTOGRAPHY BUSINESS BLUEPRINT\u003c\/h1\u003e\n\u003ch1\u003eWHO THIS IS FOR\u003c\/h1\u003e\n\u003cp\u003eThis programme is for photographers who are ready to move beyond simply making photographs.\u003c\/p\u003e\n\u003cp\u003eYou might be:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAn emerging photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA freelance photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA documentary photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA portrait photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA commercial photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAn editorial photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA brand photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAn event photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fine-art photographer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA photographer selling prints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA photographer developing products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA photographer building a professional practice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou don't need to have everything figured out.\u003c\/p\u003e\n\u003cp\u003eBut you should be ready to \u003cstrong\u003ebuild.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1\u003eWHO THIS IS NOT FOR\u003c\/h1\u003e\n\u003cp\u003eThis is not:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA camera course\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA Lightroom course\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA generic entrepreneurship course\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA social-media-only programme\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA promise of guaranteed income\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA passive course where you simply watch videos\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is a guided business-development programme for photographers.\u003c\/p\u003e\n\u003ch1\u003eWHY PHOTOGRAPHY?\u003c\/h1\u003e\n\u003cp\u003eBecause creative business development becomes more useful when it is connected to a real practice.\u003c\/p\u003e\n\u003cp\u003eThis programme is deliberately focused on photography.\u003c\/p\u003e\n\u003cp\u003eThe examples.\u003c\/p\u003e\n\u003cp\u003eThe offers.\u003c\/p\u003e\n\u003cp\u003eThe opportunities.\u003c\/p\u003e\n\u003cp\u003eThe marketing.\u003c\/p\u003e\n\u003cp\u003eThe products.\u003c\/p\u003e\n\u003cp\u003eThe business decisions.\u003c\/p\u003e\n\u003cp\u003eThey are all considered through the lens of building a photography practice.\u003c\/p\u003e\n\u003ch1\u003eTHE PATHWAY\u003c\/h1\u003e\n\u003ch2\u003eSTART HERE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Practice: Monetise Your Creativity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e90 minutes\u003cbr\u003eR99\u003c\/p\u003e\n\u003cp\u003eUnderstand your practice.\u003c\/p\u003e\n\u003cp\u003eDevelop your direction.\u003c\/p\u003e\n\u003cp\u003eExplore what's possible.\u003c\/p\u003e\n\u003cp\u003e↓\u003c\/p\u003e\n\u003ch2\u003eTHEN GO DEEPER\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Business Incubator: Photography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e6 weeks\u003cbr\u003eR3,500\u003c\/p\u003e\n\u003cp\u003eProfessionalise your practice.\u003c\/p\u003e\n\u003cp\u003eBuild your offers.\u003c\/p\u003e\n\u003cp\u003eBuild your digital business.\u003c\/p\u003e\n\u003cp\u003eMarket your work.\u003c\/p\u003e\n\u003cp\u003eDevelop systems.\u003c\/p\u003e\n\u003cp\u003ePlan your growth.\u003c\/p\u003e\n\u003ch1\u003eABOUT ZIZO\u003c\/h1\u003e\n\u003ch2\u003eA PRACTITIONER'S APPROACH TO CREATIVE BUSINESS\u003c\/h2\u003e\n\u003cp\u003eZizo Bongekile Manona is a documentary photographer and visual artist working across photography, design, digital art, illustration and visual storytelling.\u003c\/p\u003e\n\u003cp\u003eThe programme brings together creative practice, digital tools, business thinking and practical experimentation.\u003c\/p\u003e\n\u003cp\u003eThe focus is not on giving you a theoretical business plan that sits in a folder.\u003c\/p\u003e\n\u003cp\u003eIt's on helping you build things you can actually use.\u003c\/p\u003e\n\u003ch1\u003ePROGRAMME DETAILS\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eProgramme:\u003c\/strong\u003e Creative Business Incubator: Photography\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDuration:\u003c\/strong\u003e 6 weeks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Guided programme\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus:\u003c\/strong\u003e Photography business development\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI:\u003c\/strong\u003e Integrated throughout\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInvestment:\u003c\/strong\u003e R3,500\u003c\/p\u003e\n\u003cp\u003e[JOIN THE CREATIVE BUSINESS INCUBATOR]\u003c\/p\u003e\n\u003ch1\u003eFREQUENTLY ASKED QUESTIONS\u003c\/h1\u003e\n\u003ch3\u003eDo I need an existing photography business?\u003c\/h3\u003e\n\u003cp\u003eNo. You should have a genuine photography practice or be ready to develop one.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for beginners?\u003c\/h3\u003e\n\u003cp\u003eThe programme is most useful for photographers who have enough experience or work to begin developing a professional direction. The R99 Creative Practice workshop is the more accessible entry point.\u003c\/p\u003e\n\u003ch3\u003eIs this a photography course?\u003c\/h3\u003e\n\u003cp\u003eIt includes photography practice and positioning, but the main focus is the business around your photography.\u003c\/p\u003e\n\u003ch3\u003eIs AI training included?\u003c\/h3\u003e\n\u003cp\u003eYes. AI is integrated throughout the programme as a practical support tool.\u003c\/p\u003e\n\u003ch3\u003eDoes the programme guarantee income?\u003c\/h3\u003e\n\u003cp\u003eNo. It provides education, frameworks, guidance and practical development. 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quickly.\u003c\/p\u003e\n\u003cp\u003eYou have ideas.\u003c\/p\u003e\n\u003cp\u003eOffers.\u003c\/p\u003e\n\u003cp\u003eContent.\u003c\/p\u003e\n\u003cp\u003eProducts.\u003c\/p\u003e\n\u003cp\u003eClients.\u003c\/p\u003e\n\u003cp\u003eOpportunities.\u003c\/p\u003e\n\u003cp\u003eWebsites.\u003c\/p\u003e\n\u003cp\u003eSocial media.\u003c\/p\u003e\n\u003cp\u003eMarketing.\u003c\/p\u003e\n\u003cp\u003eAdmin.\u003c\/p\u003e\n\u003cp\u003eAnd suddenly you're trying to manage everything at once.\u003c\/p\u003e\n\u003cp\u003eThe Creative Business Toolkit gives you practical resources to bring structure to the work.\u003c\/p\u003e\n\u003ch1\u003eBUILD THE BUSINESS IN FRONT OF YOU.\u003c\/h1\u003e\n\u003cp\u003eThe Toolkit helps you work through the core areas of a creative business.\u003c\/p\u003e\n\u003ch3\u003eYOUR PRACTICE\u003c\/h3\u003e\n\u003cp\u003eUnderstand what you do and where you want to go.\u003c\/p\u003e\n\u003ch3\u003eYOUR OFFER\u003c\/h3\u003e\n\u003cp\u003eClarify what you're 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planning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOffer development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePositioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDigital business\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eE-commerce\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomer journeys\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOpportunity development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlanning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSystems\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-supported 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Creative Business Toolkit is for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePhotographers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArtists\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIllustrators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMakers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative freelancers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative entrepreneurs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIndependent professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEarly-stage creative businesses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreatives who need more structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eWHO IS IT NOT FOR?\u003c\/h1\u003e\n\u003cp\u003eIt isn't a six-week mentoring programme.\u003c\/p\u003e\n\u003cp\u003eIt isn't a done-for-you service.\u003c\/p\u003e\n\u003cp\u003eIt isn't a magic business formula.\u003c\/p\u003e\n\u003cp\u003eIt's a practical resource for people who are prepared to do the work.\u003c\/p\u003e\n\u003ch1\u003eWHAT YOU'LL HAVE\u003c\/h1\u003e\n\u003cp\u003eA practical collection of resources you can return to as your business develops.\u003c\/p\u003e\n\u003cp\u003eInstead of trying to remember everything you've learned, you have a working toolkit you can use repeatedly.\u003c\/p\u003e\n\u003ch1\u003eUSE IT ALONE.\u003c\/h1\u003e\n\u003ch2\u003eOR USE IT WITH THE INCUBATOR.\u003c\/h2\u003e\n\u003cp\u003eThe Creative Business Toolkit is designed to work independently.\u003c\/p\u003e\n\u003cp\u003eBut if you want guided development, the next level is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Business Incubator: Photography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere, you'll work through the business-building process with structure, guidance and accountability.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eCREATIVE BUSINESS TOOLKIT\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eDigital resources\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePractical frameworks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTemplates and tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI-supported workflows\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelf-directed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eR999\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e[GET THE TOOLKIT]\u003c\/p\u003e\n\u003ch1\u003eFAQ\u003c\/h1\u003e\n\u003ch3\u003eIs this a course?\u003c\/h3\u003e\n\u003cp\u003eNo. It is a practical toolkit of resources and frameworks.\u003c\/p\u003e\n\u003ch3\u003eDo I need an existing business?\u003c\/h3\u003e\n\u003cp\u003eNo. It can support you whether you're developing an idea or strengthening an existing creative business.\u003c\/p\u003e\n\u003ch3\u003eIs it photography-specific?\u003c\/h3\u003e\n\u003cp\u003eThe toolkit is designed for creative businesses broadly, although many examples can be applied directly to photography.\u003c\/p\u003e\n\u003ch3\u003eIs AI included?\u003c\/h3\u003e\n\u003cp\u003eYes. AI is incorporated as a practical support layer.\u003c\/p\u003e\n\u003ch3\u003eDoes it guarantee income?\u003c\/h3\u003e\n\u003cp\u003eNo. The Toolkit provides resources and guidance. 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